Shannon Airport in line for prestigious award

The airport's passenger numbers were up 300% last year

placeholder image — The airport's passenger numbers were up 300% last year

SHANNON Airport is in the running for a prestigious European marketing award for its digital marketing search campaign.

The airport has been shortlisted under the Best Use of Search in Travel and Leisure category at the European Search Awards for its paid search campaign activity in 2022.

The airport campaign – The Sky Is The Limit, was managed by Havas, in collaboration with The Shannon Airport Group marketing team and targeted users across Google search engines, promoting the Shannon Airport experience, the airport’s close car parks and its executive lounges.

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Commenting ahead of the awards, Head of Marketing for the Shannon Airport Group, Tim Ryan said: “to be shortlisted for this prestigious award is a huge testament to our marketing team and our media agency partners Havas, who have helped us grow our search activity online by 42% in 2022."

Contenders competing with Shannon Airport for the award in this category include, AdPeak, Snowfest Altitude Internet, Travlock, INTREN, and Danubius Hotel Groups.

According to a spokesperson for the Shannon Airport Group, the European Search Awards reward and celebrate the best companies and people working in Pay Per Click (PPC), Search Engine Optimisation (SEO), and Content Marketing across a variety of business sectors.

The awards will be presented live at a gala dinner and awards ceremony in Lisbon, on May 25.