PICTURE: Tourism Ireland selects Alice Mansergh as new Chief Executive Designate

The board of Tourism Ireland has confirmed that it has selected Alice Mansergh as the organisation’s new Chief Executive Designate.

Alice is currently Managing Director, Google Customer Solutions, UK & Ireland, and corporate reputation lead for Google’s EMEA HQ, based in Dublin.

Alice has almost 20 years strategic leadership experience, specialising in leading international marketing teams, consumer brand engagement strategies and corporate responsibility.

A skilled communicator and partner to public and private enterprises, she has wide experience working with travel industry partners and has served on the board of Fáilte Ireland for the past five years.

The appointment is subject to formal ratification by the North South Ministerial Council.

She will take up the position on 18 September 2023.

Alice joined Google in 2004 and has served in senior roles, including as Head of Operations for UK & Ireland; Head of B2B Customer Marketing, EMEA; Head of Chrome Marketing, Europe, Middle East and Africa; and Director of Consumer Marketing, UK.

Alice has led Google’s international marketing teams, promoting consumer brands and developing multi-award-winning creative campaigns for TV, outdoor and digital media in key markets, including the UK, France, Germany and the Middle East.

Accepting the role, Alice Mansergh said that it was an honour for her to be taking up this position.

"I am passionate about tourism and for the past five years have been a board member of Fáilte Ireland, supporting tourism product development and industry investment. I understand what a vital role tourism plays for the economy and for communities across the island of Ireland.

"I look forward to meeting and working with the talented team at Tourism Ireland. I am excited for what the future holds and where we can take the organisation on behalf of the island of Ireland’s tourism industry," said Alice.

A graduate of Trinity College Dublin in Irish and English Literature and of the Irish Management Institute in leadership development, Alice is daughter of Dr Martin and Elizabeth Mansergh.

She is married and has two children.