NEW: IKEA rival to open first Irish store in Naas in April

More than 200 jobs are being created by a Danish home retail brand.

JYSK, a main competitor of IKEA, will open 15 stores across the country over the next two years and a head office in Dublin.

The first outlet will open in Jigginstown in Naas in April followed by stores in Drogheda, Navan and Portlaoise.

The retail chain sells household goods such as mattresses, furniture and interior décor.

JYSK also has a big online shopping business and this Solid Pine Dining Set is currently on the website for €110.

The brand has 2,586 stores in 50 countries and over 22,000 employees.

A goose image is incorporated into the company's logo.

Jysk was founded almost 40 years ago by Lars Larsen - one of Denmark's richest people.

The first store opened in the Danish city Aarhus in 1979.

The company is looking for deputy store managers and sales assistants straight away.

"We are going to offer something that is simply not available on the market today – and even at better prices, so we look forward to showing the Irish customers just that," said Mikael Albæk Kristensen, who is overall responsible for JYSK's business in the UK.

"But it will also require a lot of us, because we only have one chance to impress the Irish customers, and we need to fully use this opportunity."